THE RULES OF FASHION
Rules of fashion. Has fashion any rule? Or it is all about creativity and self-confidence?
When we talk about fashion, we keep in mind some rules, dicated by magazines, designers, brands, or simply the etiquette. But the reality is that fashion is something bigger, with a wide range of possibilities and ways of thinking. Many people follow the latest trends, but many others take these trends and reinvent them creating a new style, which is personal, original and unique in its own way. In conclusion, there are rules, but they are made to get broken (ok, not always, but that’s another story).
Operation Mix & Match (Rules of fashion)
Think about these words: “sporty-chic”, “casual-chic”, … They almost seem an oxymoron: how could a chic style be sporty too? It is called “mix & match”, where you take different styles to create a perfect combo (tracksuit pants with pumps, or an elegant dress with a pair of sneakers). It is all about blending colors, prints, clothes, accessories, brands (low cost and haute couture, for example), … Then, if you have some sense of style and, most of all, a bit of self-confidence, you can do great things.
Street-style is the new black (Rules of fashion)
When we talk about street-style we have to think outside the box. As we said before, in fashion rules are made to be broken and street-style is a clear example of that. First of all, we have to define this term as something we find in streets which could be a bit different from what we see on catwalks. Usually people wear what they prefer or can afford, so we will not see always Chanel bags and Moschino clothes. Instead, we will see different types of stuff and styles, based on preference, mood of the day and affordability.
But street-style is more than “I wear this shirt because I like it” or “I am happy so I wear yellow”. Sometimes street-style is about showing who we really are and what we have to say, no matter what. We love fashion and we are at ease with ourselves. We are who we are and we love to express that to the world. Sometimes body language is better than words.
Self-confidence is the key (Rules of fashion)
We have talked about that. Some people have no problems with their body, or even their mood. They love to show their passions and their thoughts and do not care about what other people think. A great way to do it is art, in all its forms, as music, painting, or even fashion. In our life it happens that we love something, even when is too much for us. The reality is that deeply we would love that something but we are afraid about judgments. “I love neon hair colors but it is too much for me” – what we are really thinking, even we do not know yet – “I love fluo hair colors but I would appear ridiculous/my friends would laugh on me!”
The fact is we could care less about other people and more about ourselves’ desires. Who are we really? What do we really love? These questions seem challenging, but, if we forget for a moment about the rest of the world, thinking only about ourselves, they will be very simple.
Exaggeration: is it a good or a bad thing? (Rules of fashion)
Then you see exaggerated people. Women and men who do not care about what the world thinks. They say, eat, wear and do whatever they like, whenever they like. Speaking of fashion, exaggerated people (particularly women) are savvy, wearing last trends but not following fashion like goats.
Exaggeration is about self-confidence, but also a bit of individualism: people who love to be in the spotlight, like the stars. This is not always a positive thing, as it could result a bit annoying in social situations. In these cases, we have to learn when we can turn that lights on and we we have to keep them off.
The “exaggerated” fashion business (Rules of fashion)
We can get a clear example of exaggeration in the fashion field. As we said at the beginning of this article, there are some rules that we have to follow only in certain situations (a gala night, or a job interview in a company. In these cases dress code is mandatory), but, for the rest, these rules are made to get broken, especially if we talk about exaggeration. A consistent part of fashion business goes around exaggeration, particularly speaking of street-style. Fluo colors, mixed styles, fancy accessories, … These are all elements of exaggeration, which bring to the creation of a new style and a new way to see it.
The most quoted occasions where you can see exaggeration are big fashion events, like fashion weeks, where the street-style reaches the highest level of its potential, with improbable accessories and very fancy outfits.
Exaggeration on catwalks: the Jeremy Scott case (Rules of fashion)
We all know this: designers often bring to life our hidden dreams. Not everyone loves to exaggerate in their collections. A clear example is instead Jeremy Scott, who brings always exaggeration on stage naturally. He is the creative mind behind Moschino and he also has a lot of collaborations with famous brands, as Adidas Originals, Melissa, Longchamp, … His collections are known and loved all over the world and his genius is admired by plenty of people. He takes daily life (improbable) elements and creates not only a story, but also a new (exaggerated) worldwide trend.
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